Zumba Party By the Beach

08 May
Zumba Party By the Beach

Zumba was founded in the mid-1990s by Perez in Cali, Colombia. In 2001, Perez partnered with Alberto Perlman and Alberto Aghion, and the trio released series of fitness videos sold via infomercial.[6] Insight Venture Partners and the Raine Group made an investment in 2012.[7][8] The company expanded into class instruction and by 2015, according to Perlman, there were 14 million Zumba students in 186 countries.[9]

The name “Zumba” has no particular meaning, it was chosen arbitrarily as a brand name.[10]



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