Bobby Caldwell was signed to Miami label TK Records, home to many different kinds of musical acts: the pop-disco of KC & The Sunshine Band, the Latin-flavoured funk of Foxy, the down-home soul of George McCrae and his wife Gwen McCrae, and the futuristic, jazzy disco of Peter Brown.
For this label, Bobby recorded his self-titled solo album, scoring hits with the singles “What You Won’t Do for Love”, “My Flame”, “Can’t Say Goodbye” and, in Britain, “Down for the Third Time.” In order to ensure significant airplay on the African American-dominated R&B radio format of the time, Caldwell’s management took certain steps – such as portraying the artist only in silhouette on the cover and in advertisements – to hide the fact that he was white. The secret was, for obvious reasons, shattered by his first live appearances.
After the tracks were first recorded and the record was considered “complete,” TK owner Henry Stone said that he enjoyed the album but couldn’t hear a hit. Attempting to address this issue, Caldwell and his band re-entered the studio, laying down the song’s now-familiar rhythm tracks. After he quickly penned a set of lyrics, “What You Won’t Do for Love” was born.